Field Mktg Mgr III

A Field Marketing Manager's role at Bio-Rad focuses on executing marketing strategies within specific geographic regions or territories to support sales and drive brand awareness. You will work closely with sales teams and other stakeholders to generate leads, build relationships, and implement localized marketing programs. This role requires a combination of strategic thinking and on-the-ground execution, adapting tactics to local market dynamics. Works with the Group’s outbound and product Marketing Teams to understand key products, strategies, and capabilities. Train sales teams to make the most of marketing programs and sales tools. Convert marketing leads to an actual sales pipeline to achieve market growth. Spend time with customers to build networks of influential leaders and customer advocates that align with business goals. Gather and communicate market dynamics to the business groups and selling organizations

 

How the Candidate Will Make an Impact:

 

• Implement product campaigns targeting customers, large sales distributors, and field sales, and large sales accounts or contracts.
• Manages complex problems and large accounts
• Build and maintain a strong knowledge and understanding of Bio- Rad products and application.
• Work within the Group’s outbound marketing teams and interact with Product Management and manufacturing to understand key products, strategies, and capabilities.
• Implement/execute planned activities particularly local events/tradeshows/conferences and activate campaigns.
• Provide training to field reps, demonstrate best practice positioning and pricing strategies consistent with local sales process and campaign strategy.
• Work with local sales representatives and managers to identify and qualify high potential opportunities in targeted accounts and assist with negotiations when requested.
• Stay current with all aspects of business including industry and competitive intelligence, shifting market conditions, and utilizing all information to advise and adjust strategies to meet new requirements for success.
• Coach other Field Marketing Specialists.
• Implement/execute planned activities in support of primary customers at top industry meetings.
• Run account-based campaigns introducing new techniques and applications to the market.
• Master best practice positioning and pricing strategies consistent with local sales process and campaign strategy.
• Ability to travel up to 75% both domestically and internatioanlly.

 

What the Candidate Brings:

• Master’s degree or equivalent in related field.
• MBA strongly preferred
• 10+ years clinical diagnostics sales and/or application support combined with direct customer interaction and hands-on lab experience or field marketing experience.
• Prior experience of managing Immunohematology products and customers is must
• Strong knowledge and understanding of Bio-Rad products, technologies, and applications.
• Exceptional public speaking skills
• High level of field experience including higher-level customer facing activities.
• Demonstrated experience leading diverse audiences and peer groups.
• Displays leadership qualities among a diverse audience and peer group

 

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

 

Benefits: Bio-Rad's biggest asset is its people, and the reason why our Total Rewards deliver programs that provide value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Our robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees through the various stages of an employee’s work and life cycle. We’re proud to offer a variety of options, including competitive insurance plans for you and your immediate family, Annual Health checkup , Marriage Leave, Paternity Leave ,Employee Assistance Programme , extensive learning and development opportunities, and more.

 

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with disabilities, and people of all races, ethnicities, genders, ages, and orientations are encouraged to apply. 

 

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

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Legal Entity: (IND_3006)Bio-Rad Laboratories (India) Pvt Ltd