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Associate Director, QSD Informatics Marketing

Associate Director, QSD Informatics Marketing

  • 2021-24155
  • Irvine, California, United States

The Quality Systems Division for Bio-Rad is a global leader providing a broad array of clinical diagnostics controls to ensure laboratory measurements are within standards. As part of this ecosystem, the division also provides a growing family of software applications that help clinical laboratories worldwide to track their performance and support their efforts in accreditation which helps the labs provide accurate medical test results to physicians and patients. Laboratory technicians use this software to check the accuracy of their test results through internal statistical analysis and external comparison against peer results of laboratories throughout the world. The real-world impact of this software is to help doctors accurately diagnose patient problems and provide the proper treatment to patients, saving lives and improving the quality of life for millions. 

Responsibilities

At QSD, we put our customers first. The world is always changing so we need Product Managers who are continuously adapting and excited to work on products that affect healthcare quality of millions of patients every day. In this role, you will lead a team of product managers and product owners who work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development. 

 

Product Management  team works closely with internal and external stakeholders - customers, R&D, UX, sales and support teams etc. to help design and develop informatics solutions that improve our customers’ ability to maintain the quality of their lab test results. We're responsible for guiding products throughout the execution cycle, focusing specifically on defining product strategy as well as customer and market requirements, analyzing customer feedback, prioritizing product development priorities and working with commercial partners to position, promote, and guide customers to the appropriate informatics solutions. 

 

In this role you will drive collaboration between the software engineering team, UX team and quality controls teams as well as our software and IVD partners as necessary. You will be a thought-partner for the Director of Informatics and you will work cross-functionally to assess and select critical problems to be solved through Informatics, build multi-year roadmaps and help product teams execute the roadmap successfully. You will also drive internal stakeholder and partner engagements necessary for the on-time launch of new products. 

 

  • Attract, coach and lead a world class informatics product team for Unity – drive best practices in voice of customer, agile product management, SaaS and product launch.
  • Lead the team in best practices for VOC, market research and competitive analyses to define product concept, customer requirements and product requirements. 
  • Work with senior management to create and execute on product plans and roadmaps. 
  • Partner with technology and commercial teams to research technology and competitive trends to influence our product and technology strategy.
  • Product positioning and launch: Coordinate successful relationships with key customers and stakeholders to ensure successful adoption of new product launches. 
  • Under direction of the QSD LT, partner closely with other product teams to understand their vision, objectives and opportunities for strategic alignment.  
  • Develop long-term product roadmaps and Product Lifecycle Planning.
  • Coach team in building new business cases, metrics, pricing strategies and go-to-market approaches. 

Qualifications

  • Bachelor’s degree (ideally in Science or Engineering), or equivalent experience required, MBA or other advanced degree desirable . 
  • 12+ years related experience or equivalent combination of education and experience.  
  • Advanced knowledge of marketing methodologies, concepts, practices, and procedures as well as sales process. 
  • Staff recruiting, coaching, mentoring and development: experience successfully building, coaching, and motivating high performing teams.  
  • Strong leadership, communication, and interpersonal skills with ability to influence and persuade across levels.  
  • Working knowledge of financial analysis, strong business analytics, relationship management, strategy development, project management, problem solving and change management skills. 
  • Experience using roadmap and backlog management tools as well as agile/scrum methodologies/roles desirable.
  • Knowledge of QC in the clinical laboratory environment and competitive solutions desirable.
  • Familiarity with regulatory and accreditation requirements impacting clinical laboratories desirable.

 

About Bio-Rad:

 

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

 

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

 

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

 

Agency Non-Solicitation: 

 

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

 

 

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