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Demand Generation Product Specialist - $5,000 Hiring Bonus

Demand Generation Product Specialist - $5,000 Hiring Bonus

  • 2022-28724
  • Hercules, California, United States

Bio-Rad is looking for a highly motivated, experienced Demand Generation Product Specialist.  The ideal candidate will assist in developing leads for existing and new products by capturing customers and prospects via digital revenue generating campaigns. The Demand Generation Project Specialist is responsible for building demand and lead generation campaigns with a focus on developing the campaign summary, lead scoring, as well as outlining the customer journey and data flow.

 

Note: This can be a fully remote role. 

 

This position is eligible for a $5,000 HIRING BONUS: 

 

  • Bonus offered for a limited time only.
  • Bonus applicable to specific positions as labeled.
  • Bonus recipients must be employed at the time of payout.
  • Bonus payout after 30 days of employment with Bio-Rad.
  • Bonus offered to direct hires only. Agency hires and internal transfers are not eligible.
  • 12 months repayment clause.

Responsibilities

  • Communicate and collaborate with stakeholders within the Americas and Global Commercial teams to develop and launch revenue-generating marketing campaigns using Marketo and Salesforce.
  • Setup, test, deploy, monitor, and report on Marketo programs and campaigns for email, tradeshow, social media, and landing page activities with an eye on process standardization and optimization.
  • Manage demand generation projects from submission to completion.
  • Develop campaign reports within Salesforce and Marketo to help measure campaign ROI.
  • Provide additional campaign statistics using Microsoft Power BI.
  • Help develop and implement campaign best practices.
  • Continuously improve programs, as required.

Qualifications

  • Four-year Bachelor's Degree.  Degree in Marketing or related field a plus.
  • Minimum of 2-3 years of experience building B2B lead generation marketing campaigns using Marketo. 
  • Marketo certification preferred.
  • Minimum of 1-2 years of experience in Salesforce or other CRM tools required.
  • Project management experience required.
  • Experience with project management tools/platforms, ClickUp preferred.
  • Experience with Hootsuite and social media preferred.
  • Strong analytical skills with the ability to manipulate data using Microsoft Power BI and Microsoft Excel.
  • Understanding of lead conversion, lead scoring, sales lifecycle, segmentation, and data management. 
  • Able to meet deadlines while managing multiple projects simultaneously and independently in a fast-paced environment.
  • Excellent attention to detail and ability to adapt to changes at any given moment.
  • A team player and enjoys collaborating with colleagues and clients.

 

Vaccination Requirement:

 

Due to the higher threat of more infectious and deadly COVID-19 variant strains emerging, Bio-Rad has a mandatory vaccination policy requiring its US employees to be fully vaccinated against COVID-19 as a condition of employment. New hires will be asked to upload their vaccination card into our electronic database hosted by ClearPass, who specializes in securing electronic medical information, within 3 days of their start date. With this policy, Bio-Rad joins a growing list of companies that are prioritizing sound science and available facts to best ensure the ongoing safety of its employees and the community.

 

About Bio-Rad:

 

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

 

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

 

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

 

Agency Non-Solicitation: 

 

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes. #LI-LE2

 

 

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