Person, Glasses, Accessories, White Board, Finger, Classroom, Room, School, Indoors

Demand Generation Product Specialist - $5,000 Hiring Bonus

Demand Generation Product Specialist - $5,000 Hiring Bonus

  • 2022-28724
  • Hercules, California, United States

Bio-Rad is looking for a highly motivated, experienced Demand Generation Product Specialist.  The ideal candidate will assist in developing leads for existing and new products by capturing customers and prospects via digital revenue generating campaigns. The Demand Generation Project Specialist is responsible for building demand and lead generation campaigns with a focus on developing the campaign summary, lead scoring, as well as outlining the customer journey and data flow.


Note: This can be a fully remote role. 


This position is eligible for a $5,000 HIRING BONUS: 


  • Bonus offered for a limited time only.
  • Bonus applicable to specific positions as labeled.
  • Bonus recipients must be employed at the time of payout.
  • Bonus payout after 30 days of employment with Bio-Rad.
  • Bonus offered to direct hires only. Agency hires and internal transfers are not eligible.
  • 12 months repayment clause.


  • Communicate and collaborate with stakeholders within the Americas and Global Commercial teams to develop and launch revenue-generating marketing campaigns using Marketo and Salesforce.
  • Setup, test, deploy, monitor, and report on Marketo programs and campaigns for email, tradeshow, social media, and landing page activities with an eye on process standardization and optimization.
  • Manage demand generation projects from submission to completion.
  • Develop campaign reports within Salesforce and Marketo to help measure campaign ROI.
  • Provide additional campaign statistics using Microsoft Power BI.
  • Help develop and implement campaign best practices.
  • Continuously improve programs, as required.


  • Four-year Bachelor's Degree.  Degree in Marketing or related field a plus.
  • Minimum of 2-3 years of experience building B2B lead generation marketing campaigns using Marketo. 
  • Marketo certification preferred.
  • Minimum of 1-2 years of experience in Salesforce or other CRM tools required.
  • Project management experience required.
  • Experience with project management tools/platforms, ClickUp preferred.
  • Experience with Hootsuite and social media preferred.
  • Strong analytical skills with the ability to manipulate data using Microsoft Power BI and Microsoft Excel.
  • Understanding of lead conversion, lead scoring, sales lifecycle, segmentation, and data management. 
  • Able to meet deadlines while managing multiple projects simultaneously and independently in a fast-paced environment.
  • Excellent attention to detail and ability to adapt to changes at any given moment.
  • A team player and enjoys collaborating with colleagues and clients.


Vaccination Requirement:


Due to the higher threat of more infectious and deadly COVID-19 variant strains emerging, Bio-Rad has a mandatory vaccination policy requiring its US employees to be fully vaccinated against COVID-19 as a condition of employment. New hires will be asked to upload their vaccination card into our electronic database hosted by ClearPass, who specializes in securing electronic medical information, within 3 days of their start date. With this policy, Bio-Rad joins a growing list of companies that are prioritizing sound science and available facts to best ensure the ongoing safety of its employees and the community.


About Bio-Rad:


Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.


Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.


EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age


Agency Non-Solicitation: 


Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes. #LI-LE2



Other People Viewed

Product Manager, Translational Research 2022-29351 Pleasanton California United States Pleasanton, California, United States Project/Program Management We are looking for a highly motivated product manager to join our fast-paced team in the Digital Biology Group at Bio-Rad Laboratories, where we’re changing the world by pushing the boundaries of research and diagnostics with Droplet Digital PCR. ...
Senior Scientist - $5,000 Hiring Bonus 2022-29286 Hercules California United States Hercules, California, United States Scientist Bio-Rad Laboratories is seeking a highly motivated individual to join the Molecular and Cell Biology R&D team as a Senior Scientist. This position involves the research and development of new Molecular and Cell Biology products and solutions.   Th...
Field Service Engineer 2022-28191.1 San Francisco California United States San Francisco, California, United States Field Service/Support Bio-Rad is looking for a Field Service Engineer who will perform repairs, upgrades, and preventive maintenance on our Clinical Diagnostics instruments for customers within hospitals and laboratories based out of the Bay Area of Northern California...
Senior Supplier Engineer 2021-26592.1 Hercules. Pleasanton. Boulder. Ann Arbor California. Colorado. Michigan United States Hercules, California, United States. Pleasanton, California, United States. Boulder, Colorado, United States. Ann Arbor, Michigan, United States Procurement The Sr Supplier Engineer will be a key employee of the new NPI-Procurement Engineering Sourcing Project, and will be assigned to work directly with an R&D Engineering Team at the onset of a new Design Project. This person is responsible for ensuri...
Research Associate I 2022-29265 Hercules California United States Hercules, California, United States Research Bio-Rad Laboratories is seeking a highly motivated individual to join the Chemistry R&D team as a Research Associate.  The candidate will be involved in the research and development of antibody conjugate and affinity chromatography products and wi...
Admin Associate, Senior Staff - $2,000 Hiring Bonus 2022-28387.1 Hercules California United States Hercules, California, United States Administrative Bio-Rad is looking for an Administrative Associate, Senior Staff.   This position is eligible for a $2,000 HIRING BONUS:    Bonus offered for a limited time only. Bonus applicable to specific positions as labeled. Bonus recipients must be employe...

Apply Now

Alert me about jobs like this

Not You?

Thank you

Meet a Bio-Radian

Hear from a current Bio-Rad employee. 


“Engaging and friendly.”

Global Demand Planning Manager (Current Employee) Hercules, CA

"Bio-Rad's culture makes the workplace comfortable and familial. Employees are upbeat and enthusiastic about the company mission and products..."

More About Us

Couldn't find the role you were looking for?

Not You?

Thank you

Apply Now

Alert me about jobs like this

Not You?

Thank you