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Demand Generation Program Manager

Demand Generation Program Manager

  • 2021-26780.1
  • Hercules, California, United States

The Demand Generation Program Manager will be a core member/leader of the Global Demand Generation team (a pillar of the Digital Experience team) for Bio-Rad Laboratories. The role will be responsible for driving the core initiatives for the Demand Generation Team.


The ideal candidate is an independent and critical thinker who is also capable of working in a collaborative environment. They must be detail oriented and have advanced organizational and time management skills. The Demand Generation Program Manager will report to the Global Demand Generation Manager and partner closely with the other Demand Gen Managers, as well as with all global and regional marketing teams. Other cross-functional collaboration will be required with Web Analytics, Website, Marketing Ops, IT, and Sales.


NOTE: This can be a fully remote role.


  • Participate in strategic planning for the demand gen program portfolio. Translate strategic goals and priorities into technical strategies and objectives for the program.
  • Drive program delivery. Lead and/or guide cross-functional teams to launch and execute the portfolio of digital projects in accordance with the applicable marketing governance guidelines and best practices.
  • Be a primary liaison for the Global Demand Gen team and responsive in all communications with partners as well as the internal team.
  • Organize communications and hand-offs between partners, ensure all necessary information is provided for project builds, maintain project queues and calendars, coordinate quality checks, drive efficiency and the meeting of critical due dates.
  • Lead marketing program review sessions with key partners to assess value and efficacy. Partner to define business benefit and assist in tracking demand generation and measurement.
  • Coordinate with department leaders and project managers throughout the Digital Experience team to lead biweekly or monthly status reviews of key projects and priorities for senior management.
  • Create and maintain comprehensive dashboards that ensure partners and team members are aware of the status of individual projects and overall program. Develop, track and report project and program KPIs.
  • Develop and manage a well-defined project management process and champion ongoing process improvement.
  • Utilize professional project management tools and proven techniques to manage all the above.
  • Establish trusted, effective relationships across diverse sets of partners; manage expectations.


Technical Skills:

  • 3-5+ years of Project Management experience with at least 3 in digital marketing.
  • Superior organizational and time management skills with the ability to perform detail-oriented work accurately.
  • Proficient in planning, scoping and executing across a large program portfolio.
  • Advanced problem-solving skills; ability to identify risks and remove roadblocks.
  • Skilled at all communication channels (meetings, email, instant messaging and summary documentation).
  • Strong understanding of digital marketing channels (Ideally including Web, Marketing Automation, SEM, Social).
  • Working knowledge of the MS Office suite or equivalent.

People Skills and EQ:

  • Excellent communication skills, written and spoken; is clear, concise, sincere, and persuasive.
  • Ability to communicate technical topics to non-technical audiences.
  • Comfortable with communicating across functions and with all levels in the organization.
  • Ability to negotiate and balance the input of stakeholders when making decisions and supporting the priorities of the program.
  • Able to challenge and collaborate when building strong, productive relationships.
  • Focused on continuous improvement.
  • Generally enthusiastic with a positive attitude.

Bonus (not required):

  • Formal project management training/certification (PMP etc.)
  • Experience with ClickUp and Jira project management platforms.
  • Experience working with or in digital testing/quality assurance.


Vaccination Requirement:


Due to the higher threat of more infectious and deadly COVID-19 variant strains emerging, Bio-Rad has a mandatory vaccination policy requiring its US employees to be fully vaccinated against COVID-19 as a condition of employment. New hires will be asked to upload their vaccination card into our electronic database hosted by ClearPass, who specializes in securing electronic medical information, within 3 days of their start date. With this policy, Bio-Rad joins a growing list of companies that are prioritizing sound science and available facts to best ensure the ongoing safety of its employees and the community.


About Bio-Rad:


Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.


Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.


EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age


Agency Non-Solicitation: 


Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes. #LI-LE2



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