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Global Marketing Analytics Manager

Global Marketing Analytics Manager

  • 2021-25165
  • Hercules, California, United States

Bio-Rad is seeking a Global Marketing Analytics Manager. This role will support all marketing campaign analytics needs for the cross-functional organization, including creating ad hoc analysis, developing new reporting, and publishing global dashboards to support marketing groups across the organization. The person in this role will work with demand generation and marketing groups within the company to identify opportunities, and then deliver actionable insights on how to increase marketing effectiveness.

Responsibilities

  • Develop, maintain, and support KPI and return on marketing investment reporting for the marketing organization.
  • Form insights on data trends to provide recommendations to marketing teams on areas of improvement.
  • Extract data from corporate data warehouse sources and directly from current marketing platforms (Salesforce, Marketo, and Adobe), then configure into usable tables for ad hoc projects or prototype reporting in PowerBI.
  • Coach, assist, and train business users as-needed in KPI reporting, marketing attribution analysis, and marketing optimization practices. 
  • Support all users of Adobe Analytics with direct training and administrative support.
  • Work collaboratively with the global demand generation team and regional and divisional partners on campaigns, including advising on testing programs, goal setting, and campaign performance results.
  • Analyze sales and marketing funnel to develop recommendations and tangible insights on areas of improvement.
  • Track website key performance indicators, work with website team on customer journey analytics and website optimizations, including advising on A/B testing and other site optimizations using Adobe Target.
  • Effectively collaborate with stakeholder teams such as marketing divisions and regions, marketing operations, IT, and all levels of management that operate in a matrix organization structure.
  • Work with IT on development needs for additional marketing tools.
  • Serve as the Marketing Analyst representative for the corporate data governance team. 
  • Document relevant marketing analytics and reporting processes.
  • Manage and mentor direct report.

Qualifications

  • Bachelor’s Degree in statistics, computer/data science, or mathematics with at least 10 years’ experience in a marketing analytics role.  B2B experience a bonus.
  • Experienced in standard statistical methods including hypothesis testing, data aggregation, unsupervised learning methods, and visualization.
  • Highly analytical and capable of extracting business insights from data and translating them to non-technical audiences.
  • Comfortable working with SQL relational databases and creating custom processing scripts for data management.
  • Experiences with multi-touch marketing attribution modeling.
  • Experience working with data from Salesforce, Marketo, and other marketing tools, as well as a centralized data warehouse.
  • Fluency in R or Python.
  • Microsoft PowerBI experience or similar.
  • Adobe Analytics and Target experience, or similar.
  • Demonstrated strong written and verbal communications skills; comfortable communicating with senior levels of both business and technology leadership.
  • Experience managing a direct report.

 

Vaccination Requirement:

 

Due to the higher threat of more infectious and deadly COVID-19 variant strains emerging, Bio-Rad recently announced a new mandatory vaccination policy requiring its US employees to be fully vaccinated against COVID-19 as a condition of employment. Bio-Rad will make reasonable accommodations for valid exemptions based on disability, medical, or religious reasons. With this policy, Bio-Rad joins a growing list of companies that are prioritizing sound science and available facts to best ensure the ongoing safety of its employees and the community.

 

About Bio-Rad:

 

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

 

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

 

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

 

Agency Non-Solicitation: 

 

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

 

 

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