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Global Service Marketing Manager

Global Service Marketing Manager

  • 2022-30007
  • Remote, United States

Bio-Rad advances scientific discoveries that improve health care and advance the quality of life. By providing life science and diagnostic products, services, consumables and reagents, Bio-Rad enables customers to gain the answers they require to improve the human condition.

We are looking for a collaborative, creative and passionate team member that will owning Bio-Rad's global service product portfolio, while working closely with regions teams to drive demand generation! You will be responsible for the overall success of the global services contract products in alignment with the overall global service strategy. This role will also include performing VoC, ramp-to-volume, forecast, pricing, margin setting and bottom-line performance throughout the rigor of the product lifecycle. Additional responsibilities will include understanding regional service product requirements and wrapping those needs into the overall global strategy.

How You’ll Make An Impact:  

 

In this role, you will:   

  • Perform market analysis via VOC collection collaborating with field service, sales and regional marketing teams. 
  • Meet with and listen to customers to understand current challenges and service requirements. 
  • Develop global service portfolio strategy by partnering with regions to understand global consistencies and regional nuances. 
  • Lead Service Product Development including identifying products, pricing and margin setting. 
  • Develop digital roadmap with Global Marketing teams for usage of e-Commerce in service selling and renewal. 
  • Portfolio management including enhancements and retirement. 
  • Own development of internal/external pricing across portfolio. 
  • Develop content including marketing material and copy, working closely with company branding requirements. 
  • Work closely with regional and Global Marketing teams to identify demand generation campaigns and measures for success. 
  • Assists divisional teams with new product introductions by developing new service products (if required) to ensure ready at launch. 
  • Partner with regional sales teams to ensure success of service selling and training. 
  • Develops key partnerships with Regional Commercial VPs and Service Directors.

What You Bring: 

  • Bachelors or Master Degree. 
  • 5+ years proven experience within product management and/or marketing. Experience in service product development or service marketing preferred. 
  • Knowledgeable in Life Science and/or Diagnostic industries. 
  • Strong experience meeting with and understanding customers. Ability to partner and identify pain points and possible resolutions. 
  • Ability to take customer feedback and develop key products that customers see as creating value and improving efficiency. 
  • Can develop relationships with commercial and service leaders at VP and Director levels. 
  • May have experience developing pricing and margin setting. 
  • Ability to create marketing copy preferred, but not required. 
  • Possesses a strong track record of collaboration and innovation. 
  • Strong verbal and written communication skills across a global audience. 
  • Must exhibit critical thinking, teamwork, creativity, planning, organization, and flexibility. 
  • Experience in digital service offers, subscriptions models, and portfolio design is a plus.

Vaccination Requirement: Ability and consent to upload proof of completed Covid-19 vaccination into our secure database within 3 days of start date.

 

Total Rewards Package: At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle. 

 

Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability,  paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more! 

 

Compensation: The estimated base salary range for this position is $90,700 to $174,700 at the time of posting. This range is inclusive of all geographic locations within the United States. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.This position is also eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

 

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

 

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with disabilities, and people of all races, ethnicities, genders, ages, and orientations are encouraged to apply. 

 

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes. #LI-LE2

 

 

 

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