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Global Service Products & Marketing Manager

Global Service Products & Marketing Manager

  • 2021-23746
  • Hercules, California, United States

Bio-Rad advances scientific discoveries that improve health care and advance the quality of life. By providing life science and diagnostic products, services, consumables and reagents, Bio-Rad enables customers to gain the answers they require to improve the human condition.

We are looking for a collaborative, creative and passionate team member that will owning Bio-Rad's global service product portfolio, while working closely with regions teams to drive demand generation! The [title] will be responsible for the overall success of the global services contract products in alignment with the overall global service strategy. This role will also include performing VoC, ramp-to-volume, forecast, pricing, margin setting and bottom-line performance throughout the rigor of the product lifecycle. Additional responsibilities will include understanding regional service product requirements and wrapping those needs into the overall global strategy.

Responsibilities

  • Perform market analysis via VOC collection collaborating with field service, sales and regional marketing teams.
  • Meet with and listen to customers to understand current challenges and service requirements.
  • Develop global service portfolio strategy by partnering with regions to understand global consistencies and regional nuances.
  • Lead Service Product Development including identifying products, pricing and margin setting.
  • Develop digital roadmap with Global Marketing teams for usage of e-Commerce in service selling and renewal.
  • Portfolio management including enhancements and retirement.
  • Own development of internal/external pricing across portfolio.
  • Develop content including marketing material and copy, working closely with company branding requirements.
  • Work closely with regional and Global Marketing teams to identify demand generation campaigns and measures for success.
  • Assists divisional teams with new product introductions by developing new service products (if required) to ensure ready at launch.
  • Partner with regional sales teams to ensure success of service selling and training.
  • Develops key partnerships with Regional Commercial VPs and Service Directors.

Qualifications

  • Bachelors or Master Degree.
  • 5+ years proven experience within product management and/or marketing. Experience in service product development or service marketing preferred.
  • Knowledgeable in Life Science and/or Diagnostic industries.
  • Strong experience meeting with and understanding customers. Ability to partner and identify pain points and possible resolutions.
  • Ability to take customer feedback and develop key products that customers see as creating value and improving efficiency.
  • Can develop relationships with commercial and service leaders at VP and Director levels.
  • May have experience developing pricing and margin setting.
  • Ability to create marketing copy preferred, but not required.
  • Possesses a strong track record of collaboration and innovation.
  • Strong verbal and written communication skills across a global audience.
  • Must exhibit critical thinking, teamwork, creativity, planning, organization, and flexibility.
  • Experience in digital service offers, subscriptions models, and portfolio design is a plus.

About Bio-Rad:

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

 

Agency Non-Solicitation: 

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

 

 

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