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Sr. Product Manager

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Sr. Product Manager

  • 2020-13282
  • Hercules, CA, United States

Bio-Rad is seeking a Product Manager. The new Product Manager will lead the commercialization of assays and instruments for immunoassays and protein characterization, drive long-term strategies and near term tactics to increase product line sales, and identify new product opportunities and product improvements.  This Product Manager, in collaboration with the product development marketing team,  will be responsible for downstream product commercialization, working closely with the collaborations team to foster KOL communities, develop and warm the market for new products, and ensure the long-term commercial success of the product portfolio.

 

In addition, the Product Manager will be in charge of developing and leading effective marketing campaigns and working with regional counterparts to support regional tactics with the end goals of upholding product value propositions and positioning, driving product adoption and attachment rates, and growing product revenues.

 

Travel up to 30% (domestic and international) is required.

Responsibilities

  • Commercialize new products in partnership with regional marketing.
  • Work closely with new product development marketing product manager to bring products to market that delight our customers.
  • Develop engaging collateral and effective marketing campaigns.
  • Support growth of on market products and provide customer needs and market opportunities to internal teams.
  • Identify and nurture relationships with key opinion leaders.
  • Provide sales region and technical support training for new and existing products.

Qualifications

  • B.S. in Biology, Biochemistry, Immunology or similar, immunoassay experience a plus M.B.A. or M.S., Preferred.
  • 7+ Years of product commercialization and downstream marketing, instrumentation experience required.
  • Customer-centric view of commercialization and marketing techniques.
  • Excellent Communication Skills, both written and verbal.
  • High level of comfort in public speaking, both in a large group and small group settings.
  • Energetic, people-person who is curious about customer motivation, behaviors, and trends.

 

About Bio-Rad:

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

 

Agency Non-Solicitation: 

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

 

 

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