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Product Manager, PCR Reagents

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Product Manager, PCR Reagents

  • 2020-17583
  • Hercules, California, United States

We are seeking a Product Manager to join our team in the Gene Expression Group at Bio-Rad Laboratories, where we provide researchers with the tools they require to advance scientific discovery and improve human health.  We are looking for an innovative marketer who can set a vision for our PCR and real-time PCR reagents portfolio; someone who, in collaboration with management, our global customer engagement team, and international sales regions, execute a strategy to drive growth and achieve profitability targets. This person should have a strong background in product marketing, experience in the life science industry, and excellent interpersonal skills.

Responsibilities

  • Manage a portfolio of existing products and ensure their commercial success.
  • Contribute to the development and execution of digital marketing strategies, highlighting the products at tradeshows and conferences, and executing an outbound marketing presence to deliver on the group’s sales and revenue goals.
  • Develop collateral for products in the portfolio, as well as content for web, media, etc. to support global sales and support teams.
  • Collaborate with global commercial teams on voice of the customers inputs, competitive intelligence, and market trends to build robust marketing plans to ensure a strategy that drives market growth.
  • Develop relationships with key opinion leaders that can become product advocates provide business insights, identify market needs and trends, and become beta testers for new products.
  • Analyze and report competitive technologies, application trends and workflow opportunities.
  • Keep current on developments in genomics applications. 

Qualifications

  • BS or equivalent in a life science discipline required; MS, MBA or PhD highly desired.
  • 2+ years of demonstrated experience in product management or marketing with a focus on commercializing qPCR products in the research market segment. Direct experience in RT-qPCR is highly preferred.
  • Ability to present both high level and detailed information for multiple audiences, including scientists, executives, and sales.
  • Strong written, oral, and interpersonal skills are essential.
  • Must be a self-starter, highly-motivated, and able to work effectively in a team environment.
  • This full-time role requires ~25% travel.

About Bio-Rad:

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

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Agency Non-Solicitation: 

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes

 

 

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