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Senior Product Manager, New Product Development (PCR & NGS)

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Senior Product Manager, New Product Development (PCR & NGS)

  • 2020-17524
  • Hercules, California, United States

We seek a Senior Product Manager to join our team in the Gene Expression Group at Bio-Rad Laboratories, where we provide researchers with the tools they require to advance scientific discovery and human health.  This position is responsible for product pipeline planning and evaluation of new technologies and markets, including growth areas such as Next Generation Sequencing. In addition to using VOC to stay current on market trends, the role will generate recommendations for pipeline planning to support the strategic direction of the gene expression business. The role requires working closely with the marketing manager, business development, and research and development to evaluate new application and technology areas.  Direct interaction with sales teams and customers is required to understand customer needs and stay abreast of market conditions.  As a member of a team, the Senior Product Manager will work in collaboration with other product managers, who are directly responsible for the global strategic marketing plan, product positioning, and KOL development. 


  • Develop and execute new product development plans to achieve business goals.
  • Serve as marketing lead and Product Owner for New Product Development projects.
  • Use VOC to develop recommendations for new products and application areas that will expand the breadth of the portfolio and accomplish the business goals while ensuring the strategy provides market differentiation.
  • Develop relationships with key opinion leaders that can become product advocates, provide business insights, identify market needs and trends, and become beta testers for new products.
  • Develop business cases with ROI analysis for new products/partnerships.
  • Manage a portfolio of existing products and ensure their commercial success and profitability.
  • Analyze and report competitive technologies, application trends and workflow opportunities.


  • BS or equivalent in a life science discipline required; MS, MBA or PhD highly desired.
  • 3+ years of relevant experience in product management or marketing with a focus on developing and/or commercializing qPCR and NGS products.
  • Experience in Genomics/Gene Expression applications. Direct experience in Next Generation Sequencing chemistry and bioinformatics is highly preferred.
  • Demonstrated success in new product development and commercialization of Genomics reagents and consumables.
  • Ability to present both high level and detailed information for multiple audiences, including scientists, executives, and sales.
  • Strong written, oral, and interpersonal skills are essential.
  • Must be a self-starter, highly-motivated, and able to work effectively in a team environment.
  • This full-time role requires ~25% travel.

About Bio-Rad:

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

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Agency Non-Solicitation: 

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes





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