Global Outbound Marketing Segment Manager

You will work closely with global campaign managers, regional field marketing, and product management counterparts.  As the global segment manager, you will develop strategic and tactical marketing plans to deliver impactful marketing campaigns to key customer segments across the CDG portfolio. You will also develop a multiyear branding campaign in alignment with Bio-Rad branding guidelines to be used in all CDG campaigns. In all campaigns, the segment manager will be using key metrics to track success and identify areas for improvement for the campaigns.

 

How You Will Make an Impact:

• Develop and execute on strategic, multi-channel, cross-portfolio segment specific marketing plans to drive growth for the Clinical Diagnostics business in collaboration with global outbound marketing, field marketing, and product management.
• Lead the development of multi-year brand campaign conveying strong value propositions and clear product differentiation for key customer segments to drive the CDG business in alignment with Bio-Rad brand guidelines.
• Maintain campaign metrics dashboards for segment campaigns to measure effectiveness of marketing activities.
• Conduct market research to understand key trends, customer personas, regional variations and competitors to incorporate into strategic outbound marketing plans.
• Support the cultivation of relationships with key customers/KOLs and work with associations, government entities, and other organizations that influence the segments.

What you Bring: 

• Education: Bachelor’s degree in a scientific discipline or marketing; Advanced degree preferred.
• Work Experience: 5-10 years outbound marketing experience in Life Science or Clinical Diagnostic Markets.
• Deep knowledge of Clinical Diagnostics market and the ability to communicate insights to a variety of audiences at different levels of seniority throughout the organization.
• Proven experience of using customer segmentation to drive specific marketing activities to the right customers at the right time.
• Ability to navigate a dynamic organization and lead through change.

Location: Bio-Rad is pleased to offer the flexibility of a hybrid work environment for this role, 3 days in office, 2 days remote, working out of the Hercules, CA office.

 

Total Rewards Package: At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

 

Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability,  paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more! 

 

Compensation: The estimated base salary range for this position is $149,000 to $204,800 at the time of posting.  Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

 

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.  

 

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

 

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

 

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Legal Entity: (USA_1000)Bio-Rad Laboratories, Inc.