Dir, Regional Marketing

 

The Director, Regional Marketing LSG energizes strategy sessions with commercial leaders and the marketing team to set the pace for regional growth. This role thrives on analyzing market trends and customer insights, transforming them into innovative campaigns and product launches that resonate locally. By partnering closely with sales and product management, the director empowers teams, builds lasting customer relationships, and adapts tactics in real time to seize new opportunities. Collaboration, leadership, and driving measurable results shape the future of the Asia Pacific region.

 

How You will Make an impact

 

-Lead and develop annual marketing plans tailored to Asia Pacific, aligned with global strategy.

-Adapt global marketing strategies to diverse local markets and drive product positioning.

-Manage demand generation activities and product launches across the region.

-Empower sales teams through enablement, training, and development of sales tools.

-Conduct market intelligence and competitive analysis to identify growth opportunities.

 

What You Bring

• 12+ years of experience in Diagnostics or Life Science marketing, including managing multi-cultural teams and complex portfolios.
• Bachelor’s degree required; Master’s (MBA/MS) or Ph.D. preferred.
• Proven ability to lead, coach, and motivate regional marketing teams to achieve growth targets.
• Strong analytical skills to leverage data and optimize marketing programs.
• Deep knowledge of Bio-Rad products, technologies, and commercial marketing strategies.
• Impeccable communication and collaboration skills, with the ability to influence and build relationships across functions.
• High level of autonomy and strategic thinking, translating commercial objectives into actionable growth plans.

 

 

For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

 

 Benefits: Bio-Rad's biggest asset is our people, and this is the reason why our Total Rewards deliver programs that provide value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Our offerings serve to enrich the overall health, wealth, and well-being of our employees and their families through the various stages of an employee’s work and life cycle. We’re proud to offer comprehensive medical plans and insurance, wellness programs, extensive learning and development opportunities and more.

 

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with disabilities, and people of all races, ethnicities, genders, ages, and orientations are encouraged to apply.

 

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

 

 

 

  

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Legal Entity: (SGP_3001)Bio-Rad Laboratories - Commercial Singapore