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Tips for Marketing Yourself During a Job Search  

November 30, 2023

Building your personal brand has many benefits, from helping you be seen as an expert in your field to landing a big role that you covet. While it may sound intimidating, building your brand simply comes down to being authentic and leaning on what you know and who you are.   

For some easy ideas on how to get started, we spoke with members of Bio-Rad's US Talent Acquisition Team and US Employer Branding team to carve out these tips and tricks on how to build your brand and grow your career. 

Use LinkedIn to Your Advantage  

Named Business Insider’s “Most Trusted Network” with more than 950 million users, LinkedIn is the easiest way to build your brand and reach a large audience. There’s a reason job seekers across the world use it to connect and find work.   

• Update your profile (and set it to public) 
  People are researching you, and you have an opportunity to control what they discover. Keep your profile up to date with a great headshot, background image, and an updated work history.  
• Look for opportunities to connect  
  Your LinkedIn profile gives you the option to show that you’re open to finding a new job or that you provide certain services. “Candidates should definitely use the indicator to let talent partners know that they’re available for work,” says Kelly DeMorais, Talent Acquisition Lead for Bio-Rad. “We also recommend joining groups of interest and following companies that they’re interested in working for.”
• Create an eye-catching headline  
  Consider this your elevator pitch. You have 220 characters to tell every profile visitor what you do and why you do it. Try to answer these questions in one line: What do you do? Where do you work? What impact do you have? Why does what you do matter?  
• Request and reciprocate recommendations  
  Strengthen your profile by asking your connections to write recommendations and provide your own as appropriate. You can also select up to 50 skills to show areas where you shine.  
  
  

Get Engaged on Social Media  

Once again, LinkedIn is your friend here. If you’re up for it, you can establish yourself as an industry expert by creating unique content and sharing it to your network. But there are smaller actions you can take, too, that can still help you get noticed and make connections.   

• Like, comment, share! 
  When you see an interesting piece of content, like and share the content or leave a comment. You can also cross promote content across different social platforms.  
• Utilize trending hashtags that are relevant to the content you’re sharing.  
• Use your own voice and reveal your personality and professional attributes in your profile and in posts that you create.  
  “LinkedIn is a great way to show your expertise and personality. Sharing posts is one of the easiest ways to become more active and strengthen your professional network,” says Ray Aguilera, Social Media Manager at Bio-Rad. “People respond to authenticity, so don’t worry about creating the ‘perfect’ post. Instead focus on sharing content that is meaningful or relevant to you and join in on comments when you find interesting conversations happening.” 

Join Talent Networks or Meet in Person at a Career Fair  

If there is a specific company you’re interested in working for, explore their careers site and look for ways to join a talent network so you receive company updates and exclusives.  

• For Bio-Rad, you can join our talent network on the homepage of our US Careers Site. “This gives people the opportunity to be notified of future opportunities outside of the ones that they’re applying to — and they will also receive our quarterly newsletter and other info,” says Angela Kane, Talent Acquisition Lead for Bio-Rad.
• Look for opportunities to join a career fair by following a company on LinkedIn or seeing if they have information on their careers site. “If you see a company is having a career fair, consider that a great opportunity,” says Angela. “We always post when we are going to attend a career fair on our careers site.” (These can typically be found on our Life at Bio-Rad Blog.)  

Want more tips and tricks on landing your dream job? Click here for our tips on resume writing and interviewing! You can also view our open roles at any time!