Associate Director Marketing CDG

This Regional Marketing Role will be accountable for executing a comprehensive marketing strategy aligned with global business objectives. This individual will oversee regional marketing teams within a sales region, enabling the organization to gather insights into regional market dynamics, activate campaigns, enable the sales teams, and nurture key customer relationships. They will work in close collaboration with global CDG marketing and regional sales leadership to drive growth and achieve business goals. They will guide the regional marketing organization toward success by coaching and developing regional marketing talent.

 

How You will Make an impact

 

• Oversees the marketing for India & neighbouring markets in collaboration in sales.
• Lead the execution of the Global CDG Marketing Strategy within the selling region.
• Uses acquired expertise to analyze and solve problems to achieve business objectives & growth.
• Enable sales to activate Go to Market strategies.
• Manage, develop, and mentor the regional marketing team.
• Consolidate and report on Market Dynamics.
• Execute regional marketing tactics that support the global CDG marketing plan.
• Maintain alignment with product marketing & BMC teams to ensure consistent branding and messaging for regional programs.
• Collaborate with regional sales leaders to ensure that local strategies harmonize with global CDG marketing plans.
• Translate the Go-to-Market plan (GTM) and goals into practical quarterly targets, initiatives, and metrics for each region and business unit.
• Report on GTM plan performance to Regional Marketing Leadership.
• Collaborate with Regional Sales leaders to execute regional marketing programs and campaigns to support sales objectives.
• Analyze the sales cycle, channel mix, and customer segmentation to optimize the selling process across different customer segments and personas.
• Ensure successful lead/opportunity capture, nurture, and delivery to the sales teams.
• Implement targeted campaigns tailored to specific in-region needs not covered by the global plan ensuring consistent branding and messaging, with the global team.
• Set KPIs in alignment with the GTM plan.
• Travel with marketing team in the region, to provide coaching and feedback on performance.
• Complete performance reviews and other performance management responsibilities for the team.
• Develop and maintain expertise on market analysis including VoC and VoS.
• Synthesize, consolidate, and report on local market dynamics to Marketing and Sales leadership within the selling region.
• Assist team to manage KOLs and other customer relationships as necessary.

What You Bring

• Deep knowledge of local markets in the selling region.
• Skilled in performance management.
• A knowledge of project management best practices.
• Proficiency in driving revenue through highly effective marketing and measuring results.
• Skilled in building positive relationships with customers, partners, and internal teams, across multiple departments and functions.
• Customer centric, creative, and visionary thinker.
• Proficient problem solver and data driven decision maker.
• Can work independently and is accountable to team performance.
• Minimum: Bachelor's degree in life sciences, clinical sciences, or marketing. Preferred: MBA with a marketing focus.
• 10-12 years of proven work experience with a mix of marketing, strategic, technical, and business background.
• A minimum of 2 years marketing experience including upstream and downstream activities
• Experience working in a field marketing team is an advantage.
• Sales Experience is an advantage.

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

 

Benefits: Bio-Rad's biggest asset is its people, and the reason why our Total Rewards deliver programs that provide value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Our robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees through the various stages of an employee’s work and life cycle. We’re proud to offer a variety of options, including competitive insurance plans for you and your immediate family, Annual Health checkup , Marriage Leave, Paternity Leave ,Employee Assistance Programme , extensive learning and development opportunities, and more.

 

 EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with disabilities, and people of all races, ethnicities, genders, ages, and orientations are encouraged to apply. 

 

 Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes. 

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Legal Entity: (IND_3006)Bio-Rad Laboratories (India) Pvt Ltd