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You will develop and execute regional tactical marketing plan for EMEA and ensure alignment with the strategic goals of the Food Science Division.
Your Impact:
Develop and execute regional tactical marketing plan for EMEA and ensure alignment with the strategic goals of the Food Science Division.
Propose, manage and participate to local events, tradeshows, workshops and webinars.
Prepare and deliver customer presentations when and where appropriate aligned with divisional positioning and messaging.
Generate regional campaigns and promotions after validation by a global tactical marketing manager.
Create local sales tools as required by sales and distributors after validation by global tactical marketing manager.
Measure ROI of the elements of the tactical plan.
Contribute to division eMarketing program (SEM, SEO, SMM).
Support internal sales teams to establish Bio-Rad presence in the industry
Support the FSD sales manager and/or business development manager and/or global account manager as they identify new customers and develop new markets.
Assist with building CRM database as well as maintenance and segmentation.
Provide regional competitive feedback
Provide feedback to the strategic marketing team on regional strategies for new product development.
Provide feedback on regional competitor activity.
Manage relationships with Key Opinion Leaders in conjunction with strategic marketing and local sales teams.
What you bring:
Education (type/level) and field of expertise: Education in marketing/sales, microbiology or molecular biology and/or food safety.
Previous professional experience required (type, length of service) : Marketing and/or sales experience (3-5 years).
5 years of experience in a Marketing or Sales Specialist role within the Food Science sector.
Fluent in English, a second language preferable (French, German, Italian or Spanish)
A credible and independent worker with motivation to expand and grow the business; able to manage activities that drive sales and profitability through effective product life cycle management.
Strong presentation skills to influence and motivate sales teams. Strong written and verbal communication skills: able to present credible and influential arguments.
Strong ability to work across the organization. Cultural awareness and sensitivity to cultural differences.
A well-organized person, able to work autonomously.
Who We Are:
For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.
Benefits:
Bio-Rad's biggest asset is its people, and the reason why our Total Rewards deliver programs that provide value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce.
Our robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle. We’re proud to offer a competitive salary with a variety of benefits, including:
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Thank you
Hear from a Bio-Rad employee.
Regional Sales Manager (Current Employee)
"Management, employees, C-Level, Marketing, Ops are all solid and communicate regularly. Employee driven, clear vision and mission."
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