Campaign Mgr

The Campaign Manager reviews the progress of ongoing campaigns, upcoming deadlines, and allocates tasks for the day. They monitor campaign performance by tracking metrics such as website traffic, and lead generation and revenue, making real-time adjustments to optimize campaign performance.  The campaign manager executes new campaigns including overseeing the creation of content such as email and landing page copy, using strategically developed customer message maps as a guide. They ensure that all content is accurate, engaging, and aligns with the campaign objectives.

The campaign manager dedicates time for strategic planning for next year’s campaigns which includes working with product teams and other stakeholders to understand the businesses strategic focus, market trends, competitor activity, and customer insights.

 

How You’ll Make an Impact:

• Develops and executes integrated marketing campaigns that delight our customers and drive engagement resulting in new customers and repeat business
• Works in partnership with cross functional teams to create targeted messaging and content
• Drives marketing qualified leads and revenue, both on and offline for Bio-Rad
• Monitors and measures effectiveness of marketing campaigns and compiles campaign performance reports to share across global and reginal marketing teams
• Uses data and voice of sales/customer feedback to optimize campaigns

What You Bring:

• Excellent organizational skills and project management experience.
• Analytical skills with the ability to analyze complex and high volumes of data.
• Education: MBA or Life Science Degree
• Work Experience: Minimum of 5 years’ experience in the management of marketing campaigns in a dynamic environment, ideally in the life science market
• Skilled user of Adobe and Google Analytics, Tableau, Power BI and other data analysis tools
• Experience with project management systems

 

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

 

Benefits: Bio-Rad's biggest asset is our people, and this is the reason why our Total Rewards deliver programs that provide value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Our offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle. We’re proud to offer comprehensive medical plans and insurance, flexible benefits, wellness programs, extensive learning and development opportunities and more.

 

EEO Statement: Bio-Rad is an Equal Employment Opportunity employer, and we welcome candidates of all backgrounds. Veterans, people with disabilities, and people of all races, ethnicities, genders, ages, and orientations are encouraged to apply.

 

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes

 

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Legal Entity: (SGP_3001)Bio-Rad Laboratories - Commercial Singapore