V.P. Global Marketing Communications & Branding

In this role, you will provide structured and consistent brand governance across all the company’s communication activities ensuring that all communications meet company look, feel and messaging tone in line with corporate brand guidelines and specifications.

 

How  You Will Make an Impact:

 

You will be responsible for providing leadership and domain expertise to a global team of branding governance, corporate communications, and creative services specialists across Bio-Rad in support of achieving the business groups (Clinical Diagnostics and Life Sciences) and commercial channels strategies, tactics and priorities across all media channels (digital, print, public relations).

 

As a critical services team this role requires your excellent collaborative and cross functional management and leadership skills to ensure delivery of world class communications to build demand across the global product portfolio. Key interfaces will be with the business groups segment marketing teams (outbound marketing) and with the Global Commercial organizations centralized field marketing and digital commercial teams.

 

What You Bring:

• 18+ years of experience with marketing communications, consumer products, brand marketing, or brand management with global scale.
• Demonstrated prior interaction and/or leadership within a content design function that would include Tech Writing & Editing and Graphic Design.
• 8+years of experience with leading diverse cross functional teams.
• Global experience with a track record of developing global brand strategy and delivering impactful communication and campaigns internationally.
• Ability to build mass-market consumer or creator centric brands.
• Proven experience developing and executing large-scale or global integrated branding campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives.
• Can partner with external companies (partners, agencies, vendors, retailers), as well as executive and cross-functional leadership.
• Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative etc.) to drive business results.
• Demonstrated experience utilizing consumer research and data to drive actionable insights to inform branding and marketing strategy and improve the consumer experience.
• Ability to manage multiple campaigns simultaneously and working with many different internal and external teams to ensure we are launching our programs seamlessly and to the highest impact.

Leadership Requirements:

• Manage functions priorities and set work objectives against a range of broad project objectives to achieve pre-defined and expected outcomes while at the same time providing clear goals and direction to the supporting team.
• Provide vision, purpose and leadership to a large and diverse group of critical direct reports while fostering an environment of inclusivity and diversity.
• Guidance sought from others would be higher-level strategy or philosophical issues.
• Ability to use experience and judgment to make complex decisions and provide guidance for others when established procedures will not apply.
• Effectively balance strategy, operating, customer and employee objectives across functional areas.
• Evaluates complex situations using multiple sources of information. Required to make judgments based on the analysis of factual and qualitative information. Will demonstrate a high degree of original and creative thinking.

 

Total Rewards Package: At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle. 

 

Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more!

 

Compensation: The estimated annual salary for this position is $263,000 to $362,000 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance. 

 

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

 

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with disabilities, and people of all races, ethnicities, genders, ages, and orientations are encouraged to apply. 

 

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

 

Fraud Alert: Bio-Rad has received reports of individuals posing as Bio-Rad recruiters to obtain information, including personal and financial, from applicants. Beware of these fake "recruiters" and job scams. Click here for more information on this scam and how to avoid it. #LI-BT1

Legal Entity: (USA_1000)Bio-Rad Laboratories, Inc.