Senior Copywriter

This is for a Clinical Diagnostics copywriter/editor in the Bio-Rad Creative Services Department. As part of a growing content team, you will review, edit or write, and align messaging for high-priority outbound marketing projects for digital, social, and traditional media. The areas of focus include immunohematology, infectious and autoimmune diseases, diabetes and hemoglobinopathy, quality control solutions, and molecular diagnostics. You will work collaboratively with the Creative Services designers and interface with internal marketing, brand, events, digital, and project management teams to deliver on-time, professionally reviewed marketing material. As part of the content team, you may be asked to review prepared copy or draft original copy for webinars, emails, exhibit collateral, videos, traditional media (e.g., brochures, flyers, sales sheets, fight cards, etc.), case studies and testimonials, social media, and web pages.

How You’ll Make An Impact: 

1. Review and refine marketing materials: Lead thorough reviews of various marketing materials, ensuring alignment with marketing messaging, customer engagement strategies, product messaging, and adherence to editorial, brand, legal, and regulatory guidelines.
2. Critical thinking and stakeholder collaboration: Apply critical thinking skills to assess content submissions for consistency, relevance, and alignment with other assets. Identify gaps, flag potential issues, and proactively engage with stakeholders to ensure content is accurate, complete, and aligned with broader strategic goals.
3. Innovative content optimization: Leverage creative and strategic thinking to enhance content reviews, ensuring deliverables align with quality standards while effectively supporting messaging objectives, key performance indicators (KPIs), and overall business metrics.
4. Contribute to science content strategy: Play a key role in science content discussions, bringing insights into usability, customer personas, customer journeys, and engagement strategies. Continuously develop an understanding of scientific concepts to ensure content effectively communicates complex topics for various audiences.
5. Drive social media strategy and analytics: Contribute to the development and execution of our social media strategy by collaborating on content creation, analyzing performance data, evaluating KPIs, and refining social media campaigns based on data-driven insights to maximize impact and engagement.

What You Bring: 

1. Exceptional copywriting and editing skills: B.S. or M.S. in a related science field and 4-6 years of professional copywriting and copyediting experience, with a strong attention to detail in grammar, spelling, punctuation, and adherence to editorial, regulatory, legal, product, and brand guidelines. Experience in facilitating discussions with subject matter experts is highly valued.
2. Experience in the sciences (clinical diagnostics & life sciences): Proven experience in reviewing and editing marketing materials specifically in the sciences, preferably for clinical diagnostics and life sciences products, ensuring accurate and effective communication of complex scientific concepts. Knowledgeable in key clinical diagnostics concepts including immunoassays, HPLC, antibodies/antigens, etc.
3. Proven collaboration and project management skills: Comfortable working in a dynamic environment, both independently and collaboratively with cross-functional teams and using content and project management tools. Demonstrated ability to manage copy projects and meet deadlines while ensuring quality, with experience in basic project management and working with key stakeholders.
4. Understanding of marketing principles: Solid knowledge of marketing fundamentals, including customer personas, the customer journey, customer experience and engagement, KPIs, calls to action (CTA), brand voice and tone, unique selling proposition (USP), and optimization techniques.
5. Strong learning and communication skills: Ability to quickly learn, synthesize, and confidently communicate marketing, brand, and scientific concepts to diverse audiences, ensuring that content is accurate, relevant, and compelling.
6. Adaptability in a changing environment: Demonstrates flexibility and resilience in managing evolving priorities, adapting quickly to changes within the department, and adjusting to new projects and deadlines as the organization’s needs evolve.

Copyediting and Copywriting Assignment

1. Review and edit the following product description for Bio-Rad's BioPlex 2200 system. In your edit, focus on improving the clarity, conciseness, tone, and engagement, while ensuring that the scientific accuracy is maintained and the content aligns with marketing best practices. Please also ensure that the language is tailored to a target audience, which includes clinical diagnostic laboratory managers.

Sample Paragraph for Editing:

"The BioPlex 2200 system offers a comprehensive range of diagnostic tests that deliver high-quality, reliable results for infectious diseases, autoimmune disorders, and other critical health conditions. Designed for high throughput, the system can simultaneously detect and quantify multiple analytes from a single patient sample, providing accurate results with minimal hands-on time. With its user-friendly interface and advanced technology, the BioPlex 2200 enhances laboratory efficiency while ensuring precise and timely diagnoses. Its versatility and robustness make it an ideal choice for busy clinical environments, offering a streamlined workflow and reducing the risk of human error."

2. Draft a persuasive marketing email for a related Bio-Rad BioPlex 2200 system product, targeted at clinical laboratory directors. In your email, please highlight the following: ·

• Clinical Benefits and Scientific Advancements - Describe the product's clinical relevance and any innovative features.
• Addressing Diagnostic Laboratory Practice - Explain how the product improves laboratory operations, workflow, or diagnostic accuracy.
• Key Differentiators - Highlight what sets the product apart from competing products or technologies.
• Additional Relevant Arguments - Include any other compelling reasons why a clinical laboratory director should consider this system.
• Call to Action - Provide a strong, clear call to action that encourages the recipient to take the next step.

Your email should be concise, engaging, and persuasive, while remaining scientifically accurate and aligned with marketing best practices.

3. Draft 2-3 email subject lines for the BioPlex 2200 system email drafted above.

4. Draft 2-3 CTAs for links to related content on the email drafted above.

Total Rewards Package: At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability,  paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more! 

Compensation: The estimated base salary range for this position is $94,100 to $129,400 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.  

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

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