Campaign Manager II

The campaign manager reviews the progress of ongoing campaigns, upcoming deadlines, and allocates tasks for the day. They monitor campaign performance by tracking metrics such as website traffic, and lead generation and revenue, making real-time adjustments to optimize campaign performance. The campaign manager executes new campaigns including overseeing the creation of content such as email and landing page copy, using strategically developed customer message maps as a guide. They ensure that all content is accurate, engaging, and aligns with the campaign objectives. The campaign manager dedicates time for strategic planning for next year’s campaigns which includes working with product teams and other stakeholders to understand the businesses strategic focus, market trends, competitor activity, and customer insights.

Join the Life Science Outbound Marketing team as a Campaign Manager and play a key role in executing global campaigns within the Life Science Group. In this position, you'll be responsible for developing comprehensive campaign strategies, including channel selection, audience targeting and messaging to achieve objectives. Your day-to-day tasks will involve overseeing and optimizing ongoing campaigns, managing deadlines, and planning for future campaigns. Additionally, you'll closely monitor campaign performance metrics such as website traffic, lead generation, and revenue, making timely adjustments to optimize outcomes. Strategic planning for upcoming campaigns will be a significant aspect of your role. This will involve collaborating with product teams and stakeholders to gain insights into market trends, competitor activity, and customer preferences, enabling you to develop tactical end to end campaign plans. You'll also be involved in designing new campaigns, overseeing the creation of content including advertisements, email, and landing pages. You will work with a cross functional team to develop well-crafted customer message maps and you'll ensure that all content remains accurate, engaging, and aligned with customer journey and campaign goals. If you're interested in contributing to impactful marketing programs in the Life Science sector, we invite you to join our team

How You’ll Make An Impact: 

• Develops and executes integrated marketing campaigns that delight our customers and drive engagement resulting in new customers and repeat business. 
• Works in partnership with cross functional teams to create targeted messaging and content. 
• Drives marketing qualified leads and revenue, both on and offline for Bio-Rad. 
• Monitors and measures effectiveness of marketing campaigns and compiles campaign performance reports to share across global and regional marketing teams. 
• Uses data and voice of sales/customer feedback to optimize campaigns

What You Bring:

• Excellent organizational skills and project management experience. 
• Analytical skills with the ability to analyze complex and high volumes of data. 
• Education: MBA or Life Science Degree. 
• Work Experience: Minimum of 5 years’ experience in the management of marketing campaigns in a dynamic environment, ideally in the life science market. 
• Skilled user of Adobe and Google Analytics, Tableau, Power BI and other data analysis tools · Experience with project management systems.

Total Rewards Package: At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability,  paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more! 

Compensation: The estimated base salary range for this position is $117,900 to $162,200 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.  

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Fraud Alert: Bio-Rad has received reports of individuals posing as Bio-Rad recruiters to obtain information, including personal and financial, from applicants. Beware of these fake "recruiters" and job scams. Click here for more information on this scam and how to avoid it.    #LI-PB1