Marketing Intern

As a Marketing Intern on the Clinical Immunology team at Bio-Rad, you’ll help shape how we understand and communicate with decision-makers in clinical laboratories that perform complex autoimmune and infectious disease testing. Supporting the BioPlex 2200 System—our fully automated, random access multiplex platform with over 55 assays spanning ANA, APLS, celiac disease, syphilis, HIV, EBV, and more—you’ll work at the intersection of marketing, behavioral research, and generative AI. Your day might start by reviewing stakeholder interviews to identify common pain points, motivations, or adoption barriers, followed by using AI tools to simulate how a synthetic persona might respond to those same prompts. In the afternoon, you’ll refine persona drafts, compare synthetic responses to real-world data, and prepare a brief for your weekly check-in with the marketing team. Throughout the summer, you’ll develop 1–2 detailed personas that reflect the psychology of real clinical stakeholders and create a short internal guide to help product, sales, and marketing teams apply these personas in the practice.

How You’ll Make An Impact: 

You’ll help bring scientific rigor to how Bio-Rad understands and engages with its customers. Your work won’t just describe what customers do—it will simulate how they think. By validating synthetic personas against real decision-makers, your work will help us prototype marketing messages, test product concepts, and scale customer empathy across teams using AI-assisted tools. This is a rare opportunity to contribute to a truly cross-functional initiative that bridges research, psychology, and AI.

What You Bring:

• Education: Currently enrolled as a sophomore or junior pursuing a degree in Marketing, Behavioral Science, Psychology, Business, Communication, Biomedical Engineering, or Data Science. 
• Interest in human decision-making, storytelling, and applied AI. 
• Strong communication skills—comfortable conducting interviews and translating complex ideas into clear insights. 
• Collaborative spirit—you enjoy working with cross-functional teams and asking great questions. 
• Exposure to UX research, persona development, or basic data analytics tools.

Total Rewards Package: At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability,  paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more! 

Compensation: The estimated hourly range for this position is $25 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.  

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

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